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There are many reasons your website requires a search engine optimisation (SEO) specialist to help get more traffic and sales to your business.

Many individuals will try and go it alone and attempt to do search engine themselves. In the bulk of cases this is a terrible idea as Google is a very complex mountain to conquer. You won’t  get anywhere near as good results as an SEO expert would and it is very time consuming finding exactly what Google wants.

The good news is SEO experts are everywhere.  If you are located in New Zealand you can still hire a Greece SEO expert to optimize and rank your google-200-ranking-factorswebsite.

If you are seriously taking a look at doing your websites optimization yourself you have to ask yourself the following:

  1. How valuable is your time?

As a business owner your time is really precious and is not usually best invested trying to optimise your website, it is typically much better spent running your business. Lots of website owners think that they will conserve money by optimising their own website but this rarely ends up being the case. Learning about SEO and ranking your site is a time consuming and complicated process and should not be undervalued, and after all if you are investing all of this time attempting to be a SEO specialist and optimising your site, who’s running your company?

  1. Do you have the abilities?

Optimising a site is a complex procedure and not something that can simply be understood and conquered in 5 minutes. Google has around 200 factors to take into consideration when they decide how well your site will rank. A good SEO consultant will be familiar with all of them.

  1. Can you get it right?

This is where most DIY’ers get wrong and use outdated tactics which inevitably end up hurting your rankings . Every great SEO consultant understands that there are certain pitfalls that need to be prevented at all expenses. If you do not know what you are doing and make the mistake of falling foul to among those may risks then your site can go from hero to zero and after that your site winds up banned from the internet search engine.

  1. Aren’t you biased?

A lot of website owners are prejudiced and think they understand best when it pertains to their website however this typically causes lots of issues consisting of the age old issue of not being able to see the wood for the trees. Among the main issues comes when picking keywords as the keywords individuals look for are generally not the keywords site owners think them to be. An SEO consultant knows this and will make sure the best keywords are used and not overlooked.

  1. Can you keep it up?

Search engine optimisation is a continuous procedure of screening, measuring and optimising. It is not something that can be done as soon as and left alone so you have to guarantee you remain in it for the long term.

The bottom line is if you are severe about your company and your search marketing campaign then you require a seasoned SEO consultant.