Google is the first place people look to find items or services on the internet. The position your site appears in search engines is relative to your traffic for any keyword. If your URL appears far down the results page, the chances of people seeing your sites dramatically decreases.
As soon as you attain a high search engine position, it is vital that you make sure you keep the high ranking you have actually worked so tough to achieve.
Mastering the art of ranking can be a tough task. As there are over 200 algorithm factors in place you need to be an expert in SEO. The Google algorithm also varies slightly in different countries. For example, if you live in Egypt updates to the algorithm will take much longer to come into effect than in the US. If your looking to do SEO in Egypt it would be best to seek advice from experienced experts.
Always monitor your positions in the SERPS
This implies you must create a method to monitor your online search engine positions. This method is vital to the success of any marketing project. Think about your position in Google as a portfolio for your business. Would you let your stock portfolio be ruled by chance and market changes? This is the way you should consider your search engines positions.
Be aware that in the beginning, after you have started to rank and completed the checklist of how to rank, you will most likely see a consistent upward climb. What you need to watch for is the minute that upward climb reaches a plateau. When this takes place, your online search engine position campaign moves into stage 2, the monitoring and securing phase.
In stage 2, don’t worry about the ‘Google dance’. These resemble the subtle rising and falling of rankings in Google.
Short-term motion is an integral part of the entire process. It’s the long-term modifications that you must watch for and prepare to act on instantly.
Evaluating the long-lasting trends of online search engine positions is crucial. The method which search engines rank sites might alter at the drop of hat. If you are uninformed of these changes – much of which are subtle yet can be fatal to your ranking – your position might drop to the bottom of the list before you can get your bearings. To prevent this type of precipitous drop, you need to develop a. system to monitor your positions on a month-to-month basis. Keep a spreadsheet to track your top ranking positions or your top pages, and make sure to see “the market” closely.
Know what you up against
Each search engine utilizes a formula to calculate site rankings. Moz.com has great resources for learning about how what is included in these formula’s. When a search engine modifications this formula in any way, it might raise or decrease your ranking. Some search engines utilize a variety of different solutions, turning them so that a formula doesn’t become worn-out or outdated. Depending upon which formula is being applied, your search engine position might unexpectedly drop or increase in rank considerably. For that reason, you must inspect your positions frequently in order to capture when an online search engine modifications solutions and what impact it has on your positions.
You should likewise handle your competition – a crucial element you should always be aware of. Your competitor’s position may unexpectedly increase, instantly reducing your position. Or their position might drop, pushing your position higher. Every month, anticipate position changes due to the continuous changes that are occurring in your rival’s position, and be prepared to change your marketing technique to make up for reduced rankings. Monitoring these changes will also provide you vital details about how to enhance your website to increase your position in search results.