You remember the old days of SEO. You’d use GSA, SENuke, or some skimpy network of web 2.0s. You’d point those spammy backlinks at your client’s website and they’d just rank. Overnight.
Those were the good ol’ days, weren’t they?
Today, SEO is tough. And it continues to get tougher.
Discover a niche you’re passionate about. Do SEO for that niche.
One day I realized that I needed to create quality backlinks and quality content. Dentists had always been a favorite client type of mine. Since I became the dental marketing guy, I’ve been able to make connections which otherwise would have been impossible as a generalist SEO company. I started a YouTube show and created a dental marketing blog that features the biggest names in marketing and dentistry.
Guest include the founder of 1-800-DENTIST, Nathan Gotch, and rising stars in the dental field.
You can do the same! Find your niche. Build relationships with influencers, publishers, niche media companies, and even competitors.
I promise the links you build and the style of SEO you perform will make much, much more sense. You’ll be more effective and have higher profit margins. Eventually, if you work hard enough, you’ll be the “guy” or “gal” in your industry.
Justin Morgan is a dental SEO expert with the first and only step by step SEO Course for Dental professionals.