What is a Private Blog Network (PBN)?

If you have been in the SEO game for any length of time, you will have no doubt heard the term, PBN or private blog network, being banded about. In this article I’ll explain what it is, and what it is not, and why they are used for SEO.

If you’d like to learn more about what SEO can do you for you, visit Velium SEO who are experts in local search marketing.

The Clue Is In The Name

There are three components to the name and all help to explain a little about what it is, so let’s start there and break down each term. But I’ll do so out of order as that will make it easier to explain things.

1) Blog

Most people know what a blog is right? Well these days to be honest, the word blog is used very loosely and generally speaking it can mean any kind of website, but in this context of a PBN it is generally thought of as a website consisting of a few blog posts on some kind of topic.

So it’s a website that you own, upon which you publish content. That content will be used to link out to your money site(s).

2) Network

People will often refer to the term “a PBN” when talking about one particular website but that’s actually a bit misleading. We don’t just build out one single site, we build a whole network of them.

Why? Because we want to build many links to our money sites or perhaps we have many sites that we want to link to. Big SEO agencies that work with many clients will often have a very large network of powerful websites as their PBN.

3) Private

These websites that we build are kept private. What that means is that we try to ‘hide’ the site from our competitors, from other SEO agencies, from anyone who is casually investigating our sites.

It has to be visible to Google otherwise it may as well not exist, but all of the information pertaining to the site should be randomized and not linked in any way back to the money site(s) that it links to.

Some years ago, some people created some public blog networks. A couple of big ones were Build My Rank and Rank Hero. Both of these went down because Google was able to infiltrate the network, and penalised every website within it.

That is why we keep them private and that means not advertising them publicly on the web!

Why Do We Build Them?

One of the major ranking factors in Google is backlinks. By building out our own PBN we can create our own backlinks to our money sites. We can publish posts that are relevant and we can control the anchor text that is used in those posts. This gives us complete control over the links which allows us to more easily optimise the search results which is what SEO is all about.

Top Advice From SEO Experts In Toronto

In this digital where most people look for information about products and services on the Internet instead of other channels, your business needs SEO services to help it convert sales. SEO stands for search engine optimisation.

Search engine optimisation involves making a website more visible to search engines. Search engines like Google, Bing, MSN, and Yahoo! usually crawl the web and index pages which contain information that is relevant to a search query or topic. They then list these pages on their search results, starting with the page that contains the most relevant information. The more your website is visible to search engines, the higher it will be ranked on their search results.

How to get your website more visable

Your website can only be more visible to websites if it contains relevant content. Search engine optimisation experts can help you ensure that your website contains relevant content so that it easily gets picked by search engine. Search engines will deem your website credible if they find useful information pertaining to the search query or topic. SEO experts have knowledge on what search engines are looking for in particular from a website in order to position it in its organic search results page. They will utilise their knowledge to help get your business a higher ranking. Most internet users usually click on topmost links in a search results page so the higher your page is ranked, the more digital seotraffic it will garner. Increased traffic into your website often translates into more sales as through it, you gain more customers. These customers can stay with you if they get impressed by your products or services and even recommend your business to other people.

Search engine optimisation can be done through various ways like keyword enhancement and social media sharing among other ways. Most individuals and businesses who claim to be SEO experts never do a concrete work, they only throw a number of keywords here and there, even where they may not be relevant, in order to make a website recognizable to search engines. In simple terms, they are duping search engines into believing a website contains relevant information to a search topic while in essence, it doesn’t

What else do you need to do?

True search engine optimisation requires that you create solid and compact contents and then seek to make search engines ‘understand’ why your website’s information is relevant to their topic and why they should rank it higher among their search results. It is never about taking short cuts by throwing keywords here and there even where they do not fit. A good SEO expert will take their time to come up with viable SEO strategies and then implement this strategies stepwise to help increase your website’s incoming traffic. Increased inward traffic is itself a form of SEO even if it is not listed among SEO methods. Search engines like Google usually notice it when a page is recording increased inward traffic and take this as a cue that the website contains relevant information pertaining to certain search topics. Whenever internet users are searching for related information later on, the search engine will show them the page that experienced or is experiencing increased traffic.

Businesses should not neglect SEO at the expense of other marketing methods like display and social media marketing. SEO forms the foundation of any successful online marketing, the other methods of online marketing require it as base to stand upon.

The Best Internet Marketing Companies In Wales

If you are looking for a digital marketing company in Wales, you can clearly understand that it is not an easy task as people make it out to be. Even though digital marketingyou will be able to find tons of companies in your vicinity, you are seeing that they are not completely living up to your requirements. Other than that, you are also not sure about what they will be able to offer you and your company.

While the whole thing can seem to be quite stressful and confusing, it does not necessarily have to be like that. Like all the other things, you just need to be sure about what you are looking for in an SEO company. Once you have got that part figured out, you will be able to see that the search process is indeed not that difficult. In this way, you will be able to find an SEO company for yourself in no time at all.

Therefore, if you would like to know about what are the specific things which you should be looking in an SEO agency, these are as follows:

  • Offers which are practical and realistic

When looking for a search engine optimization company, one of the first things which you would need to look out for are the offers which they are making. In order to attract new clients, what these companies often do is that they make very high and attractive offerings. Now you being a potential customer are quite likely to fall for this. Now even though the offering might seem to be too good to be true and extremely enticing, it would be a better idea to step back and give it a thought.

This is because you will actually have to consider if they will be able to live up to their promises or not. If needed, you should also ask them if they would be willing to work with your company on a test basis. In this way, you will be able to understand if they truly are capable of living up to their promises or not.

  • Experience

Whenever the topic comes about hiring an SEO company, it is extremely important that you look for experience. This is because SEO is such a field which can only be tackled by experienced professionals. Therefore, in order to know more about their experience, it is suggested that you talk to some of their previous clients if possible. If it is truly a reputed company, they should not have any problem with showing you their current portfolio. This will help you to understand the kind of work that the SEO agency does and if it would be suitable for your company or not.

  • Licensing and certification

When looking for a digital marketing company, looking for certification and licensing is an absolute must. This will help you to know for sure if the company is indeed legit or not. In addition, the certification will allow you to understand that they have been approved by the state to carry out their operations. This shows that they have the necessary skills and capacity to conduct SEO practices.


Some link building strategies for 2016 to think about when carrying out SEO

Most of the popular search engines including Google, Yahoo Search and Bing have been implementing numerous new systems which change the strategies of on page optimization for any SEO specialist carrying out work on a given website. It’s important with all of these changes to stay up to date with the latest information regarding SEO in 2016 so that you pursue the cobacklinks for seorrect areas of development for your projects. A great place to check out for all the latest updates on SEO is https://jumponline.uk/glasgow/seo they are internet marketing specialists.

If you’re looking for some link building tips to increase your organic rankings for specific keyword in order gain more exposure, then you should read this article which has some quality tips to look into in 2016 to point you in the right direction of what you should be doing in 2016.

Building Authority and Quality In-Bound Links

In the past the easiest ways to build links were to either buy them or throw them about on whatever websites you could in order to get quick rankings for specific keywords. It’s now important to target quality websites with good rankings with google and target websites that have relevant content regarding your niche, here are some cool ways to build these quality and authoritative links:

  • Create Listings on relevant sites to your industry. Make sure you check out the quality of the website before adding a listing and ensure that the listing directory is not too spammy because this will not help your rank and it could in some severe cases hurt it.
  • Create blog posts on industry products, media or books and let the creator of those products know. You never know, they might link back to you on their site and thank you for the insights!
  • Guest Blogging can be a great strategy of building links, even pay someone else on iWriter to create the articles and ask popular blogs if they’ll link back to you if you provide them with a relevant post.
  • Getting social on social media allows you to meet connections and meeting good connections can always give you the opportunity to build some sort of partnership and link to each other through your websites.


Web Design Adelaide -Tips from Caring Professional Designers

Online marketing is regarded as the top business tool for the 21st century businesses. Since a website is the only tool that links customers and sellers, there is dire need to design a quality site. With Google introducing tighter algorithms daily, every designer has to meet SEO requirements while still meeting the needs of visitors. Indeed, this calls for a simple web design. If you are looking for a great professional web designer in Adelaide, Searchraise is the perfect fit. Below are simplicity rules worth giving a second thought.

  1. Prioritize essential elements

Making some issues a priority, while others as options are essential in simplifying your design. It makes your website look alluring and sleek while website placementreducing visitors’ confusion in scrolling your site in the name of navigation. First, you need to identify things that seem more important than others. Once you identify them, focus on developing them more than they previously were. Such important elements include visual design.

  1. Apply 20-80 design rule

While 100% of your site is good, not every percentage is productive. As for the 20-80 rules, it means you identify 20% of your sites element whose productivity exceeds 80% of the remaining elements. For instance, such 20% might be your content or information visitors seek like testimonials. Once you are done in selecting the little productive elements, make them essential.

  1. Reduce the website pages to few

Some pages have fluff. This is unnecessary information that in considered bulky to your site. Have few pages which have necessary content while increasing the ease of navigation. Fewer pages translate that there are few clicks done, quick navigation so visitors have a chance of focusing more on content present.

Searchraise has perfected the art of the best SEO optimized web design in Adelaide to help your business scale to new heights!

Common mistakes web designers make

Some designers are stuck in the past. They still use the old ways of designing site that have been outdated or no longer blend with advanced technology.

Some of the great mistakes these designers do include the following:

  • Having the site in Flash – We acknowledge the benefits of using flash but some innovations have ditched flash in preference to HTML. An instance is mobile phones running on iOS. These phones do not support flash so some visitors won’t be able to access your site content.
  • While the world is going smartphone, there is need to design mobile-friendly sites. When designing, consider the ‘mobile first’ criteria. These criteria involve focusing on phones while designing, sourcing content, testing and launching of your site. Moreover, you should have a site that responds positively to screen sizes that are relatively small.
  • No reply portals or chat links – but some do not have a form to fill information during contact with the site administrator. Some sites have a reference link that takes you to Google maps or Yelp. To help visitors locate or know about you, have a contact form in your footer.

Web design best practices worth giving a try

  • Have a compelling and charming website layout – A compelling layout design is considered attractive to the eye of every visitor. It lets the visitors explore and take a tour on your site. You might use logos to do this.
  • Balance multimedia with graphics while blending different colors – Nothing is more frustrating like mismatched colors in a site. A good combination of colors ensures that interactive features stand out. Moreover, the placement of multimedia such as audios and videos has to be done with moderation to cater to every visitor.
  • Organize your content – To fully have your readers’ loyalty, have information posted that is organized from the first to last.

While you might have used the above information to conduct a site analysis that will help in your future designs, there is need to follow top trends in the design industry. One unique trend that is being used heavily in 2016 is animation. Funny as the look, they can perform excellently in your professional sites. Depending on the scale, a large scale use indicates that it is primarily used as an interactive tool. If used in small scale, it means that it does not involve any user input.

Benefits of having a quality web design

Listed below are top benefits customers enjoy from having their site designed by a professional.

  • Identification of brand
  • Increased visitors traffic
  • Being distinct and unique from competitors

Unlike doing home improvements, web design is not a do-it-yourself thing. Switch over to professional services like Searchraise who care and are committed to providing effective highest quality website designs in Adelaide.




Top Seo Tools for Your Website

Search engine optimization is the procedure of advancing a site, as far as Traffic, ranking and other elements, to enhance web search index rankings, with a definitive objective of expanding the traffic volume and buying nature of the activity to the webpage. Taking part by getting a great Seattle SEO service puts the a great many potential clients who use web indexes like Google each day inside of your span, and offers various advantages to your business

Search engine optimization is a capable and financially savvy method for growing reach and obtaining new clients, yet the universe of inquiry is getting more aggressive and harder to ace. Not just do today’s web indexes have more refined calculations, however website admins and seek advertisers are additionally getting more complex. More across the board learning of website improvement procedures solidifies the opposition. In this merciless environment, adding to a feasible, faultless SEO procedure—and utilizing the right tools to offer you along the way some assistance with being significant to your accomplishment in hunt. Just as essential is guaranteeing a restrictive point of preference that your rivals will be unable to copy.

Google Keyword Planner –

Google Keyword Planner is all in one SEO devices of 2016. In the event that you are talking world most helpful greatest and free SEO instrument, then you can consider the Google Keyword organizer. It’s the best tool utilizing this you can get all data about any keywordslook, CPC, nation savvy hunt, rivalries and numerous mores. You know all are taking information from Google so we can’t trust different instruments yet we can trust more on Google’s official such as a Google Keyword organizer.

Really this is given to Google Adword clients. In the event that you want to publicize on Google, Then utilizing this you can comprehend the watchword CPC and inquiry in a particular territory, So it’s essentially created for Adword clients. However, it’s all data identified with Google query output, rivalry and CPC, so it’s a best tool of SEO.

Google Webmaster Tools

Web Master Tools second greatest webpage to get all sort data about your online journal; this is additionally given by Google to overseeing destinations. Entirely locales genuine SEO completely oversaw from this site. Utilizing this you can get good data about your site, just join with Google records and enjoy this stunning tool.

Yet, it’s entirely constrained Means it will demonstrate about your website or online journal. You can get all data about your website inside connecting, indexing, slither mistakes, Broken connections and a great deal all the more, But you can’t get data about your rivals web journals. To get contenders websites information need to confirm a webpage and its unrealistic to check other’s destinations.

So we can say it that Google’s all SEO tools are all the more better from all others devices furthermore they are free. In any case, its restricted, We can’t get any data about our rivals site’s. Which should helpful for all website admin to abandon our webpage’s rivals.



Every website admin completely thinks about Alexa, It’s imperative to pull in furthermore get the right business estimation of any web journal, So all website admin attempting to Increase Alexa Rank, You realize that most publicists likewise considering Alexa webpage connecting so Increase Alexa Site Linking or Backlinks additionally critical for all sites.

Utilizing Alexa you can get data about your rivals’ site connecting and guests and numerous others. Its most instruments are paid, yet you can get data without overhaul arrangement. So to build your site’s business esteem, you can get more information from Alexa.


LSI implies Latent semantic indexing. This likewise comparable like Google Keyword organizer devices.  Lsikeywords additionally a best site for discovering the low rivalry watchwords which right away can get in Google and Bing query item. Keywordsarranging is a piece of SEO which giving by this website, Most expert bloggers are utilizing this. Its free webpage like Google Keyword organizer with pro package too. Be that as it may, in the wake of looking best consequence of SEO more are utilizing this.

Google PageSpeed Insights

Check the velocity and convenience of your site on different gadgets Enter a URL, and this device will test the stacking time and execution for desktop and your mobile


With more than 700+ catchphrase thoughts in view of a solitary keyword. Enter a Keyword, and the Keyword Tool gives an enormous modest bunch of long-tail catchphrase opportunities, composed one after another in order.

Top Advice To Get The Most Out Of SEO

So you’ve got that terrific work-at-home online company operating. You’ve got a dynamite website with easy to use navigation, a slew of well written, entertaining and important posts, and more revenue-generating links than you can deal with. However for some factor, the hits simply aren’t coming and your company isn’t making as much cash as you deserve. How do you turn a struggling online business into a rewarding online income generator?

The very first thing you have to ask yourself is, ‘How are people finding out about my site?’ The most popular two search engines where people will serach for your business are Google and Yahoo. High ranking on these search engines is a must. Why? Many online search engines reveal ten results per page, ranked in order, and many users never ever make it past the very first page. That means that if your website is going to be discovered, it has to be top 10.

SEO is a basic principle. Use the words that people will probably type in into Google and base your site around those keywords. This post is using a few SEO keywords, like ‘LSI keywords’ and ‘search engine optimization’, which are common topics people are searching for online. It’s that easy! Just throw in a couple more relevant keywords and Google will give you credit in the rankings.

Utilizing SEO efficiently might suggest upgrading the majority of the material on your website. When you’re doing that try to remember these Six Rules of SEO.

Your Never Alone

Search engine optimization can seem like a huge mountain to climb, and possibly it is. But never ever forget that there are people out there ready and able to assist you, it is, after all, how they make a living. Hiring a professional team like Nashville SEO & Web Design will guarantee a boost in the rankings and convert to more customers buying products from your business. The R.O.I. on investment is well worth the outgoing costs each month to hire a professional team to rank your website.  In an world where everything depends on page hits, your need to stay on top of the rankings.

Know Your Friends And Your Enemies

Knowing exactly what keywords to utilize is the most vital part of SEO. This implies research study. And lots of it. Begin by looking for your site on numerous search engines. Chances are you won’t, at least not on the very first page. Check out the first 10 results and see what comes up. These websites are your competitors. Attempt a few different mixes of search terms. Have a look at all the same sites that are showing up for a variety of keywords. What keywords or phrases are utilized over and over? Exactly what are the titles of pages? What is the material about? What is the web address? These are potential keywords so you need to take notes. These will be the basis for your own search engine optimization.

Don’t Over optimize!

Keywords need to be believed of as compliments; the more you give, the less significance they have. By the same token, not giving enough will not get you observed. Utilize them carefully. Discover the best ratio of keywords in your articles. A basic general rule in search engine optimization is 2.5-4 % of your content should be keywords. Do not go over 4% or under 2%.

Make Sure Your Content Is Sensible

Do not fall SEO into the tempting over optimize your articles in an effort to rank your site. It can make it difficult for the reader and Google will be all over your attempts to fool them. If your articles are so keyword rich that they don’t make good sense, users will not return and you’ll lose repeat earnings. Even the best SEO’s in the world will struggle to get good rankings if people bounce off your site quickly. Your bounce rate will be too high and Google will know people don’t like your content.

Use ‘LSI’ Keywords A Lot

So you’ve done your research and have a list of 25 LSI keywords you wish to utilize in your website. Each article has a primary keyword or two. Unfortunately, every post on the website is utilizing the same two keywords. What about the other 23? Do not let yourself be lured by the ease of utilizing the exact same words over and over. Compose short articles about all 25 keywords. You spent all that time researching them, now use them! And just since one post is about one keyword doesn’t indicate you can’t utilize other keywords in the short article. Use the non-primary keywords and sprinkle them throughout your pages and posts.

Always Update Your Site

Getting that primary rank can be hard. It took hours of work, and now that you have actually reached the peak it’s time to sit back and profit. Right? No!

You need to maintain your site to stay on top of the rankings. Once you overtake a competitor in the rankings no doubt they are tweaking their site and adding links to get above you. Ultimately they’ll pull ahead of you once again, unless you manage to remain ahead in the game. Update your site continuously with brand-new keyword abundant content making sure that you’re on the cutting edge and can keep that number one ranking.

Outsourcing Your Websites SEO – Is It Worth It?

There are many reasons your website requires a search engine optimisation (SEO) specialist to help get more traffic and sales to your business.

Many individuals will try and go it alone and attempt to do search engine themselves. In the bulk of cases this is a terrible idea as Google is a very complex mountain to conquer. You won’t  get anywhere near as good results as an SEO expert would and it is very time consuming finding exactly what Google wants.

The good news is SEO experts are everywhere.  If you are located in New Zealand you can still hire a Greece SEO expert to optimize and rank your google-200-ranking-factorswebsite.

If you are seriously taking a look at doing your websites optimization yourself you have to ask yourself the following:

  1. How valuable is your time?

As a business owner your time is really precious and is not usually best invested trying to optimise your website, it is typically much better spent running your business. Lots of website owners think that they will conserve money by optimising their own website but this rarely ends up being the case. Learning about SEO and ranking your site is a time consuming and complicated process and should not be undervalued, and after all if you are investing all of this time attempting to be a SEO specialist and optimising your site, who’s running your company?

  1. Do you have the abilities?

Optimising a site is a complex procedure and not something that can simply be understood and conquered in 5 minutes. Google has around 200 factors to take into consideration when they decide how well your site will rank. A good SEO consultant will be familiar with all of them.

  1. Can you get it right?

This is where most DIY’ers get wrong and use outdated tactics which inevitably end up hurting your rankings . Every great SEO consultant understands that there are certain pitfalls that need to be prevented at all expenses. If you do not know what you are doing and make the mistake of falling foul to among those may risks then your site can go from hero to zero and after that your site winds up banned from the internet search engine.

  1. Aren’t you biased?

A lot of website owners are prejudiced and think they understand best when it pertains to their website however this typically causes lots of issues consisting of the age old issue of not being able to see the wood for the trees. Among the main issues comes when picking keywords as the keywords individuals look for are generally not the keywords site owners think them to be. An SEO consultant knows this and will make sure the best keywords are used and not overlooked.

  1. Can you keep it up?

Search engine optimisation is a continuous procedure of screening, measuring and optimising. It is not something that can be done as soon as and left alone so you have to guarantee you remain in it for the long term.

The bottom line is if you are severe about your company and your search marketing campaign then you require a seasoned SEO consultant.

Common Issues With Web Design You Should Avoid

As a web designer, you need to create your websites to give your visitors the best ease of use, the very best impression and a layout which is easy on the eye. It doesn’t matter if you had the best product in the entire world, if your website is inadequately designed visitors will instantly leave your site.

When I’m speaking about a “good design”, I’m talking about more than just a great visual design. A professional looking site has many factors to consider. As well as creating a good first impression you need to consider, user experience and graphic design which looks good and makes the site flow nicely. If a site is too complicated and has too much going on a user can easily be confused and not know what you want them to do. If you are new to web design you should outsource to a professional designer. Make sure you thoroughly check previous work done by the design team. We found a great website design company in Nashville TN who can design websites for small or large businesses.

Hence, I have actually highlighted some functions of the worst web designs I have come across on the internet. Hopefully, you will be able to compare the following examples to your own site. You may want to create a list and if anything on your site is the same as the problems below, you must know it’s about time to take serious action!

1) Background music

One of the most annoying things a visitor to your site can encounter is music which is played without their consent. It might sound pleasant to you at initiallyback ground music, but think of if you ran a big site with hundreds of pages and every time a visitor browses to another page on your website, the background music plays over and over. If I were your visitor, I ‘d just turn off my speakers or leave your website. Additionally, they just include to the visitors problem when viewing your website– users on dial up connections will have to wait longer simply to view your site as it is suggested to be seen.

2) Additional large/small text size

As I stated, there is more to website design than purely graphics– user ease of access is one huge part of it too! You must design the text on your website to be understandable and fairly sized to allow your visitors to read it without straining their eyes. No matter how excellent the content of your site or your sales copy is, if you haven’t done a spell check and make sure that it makes sense nobody will want to buy from you.

3) Popup windows

Popup windows are so blatantly utilized to show advertisements that in my mind, 90 % of popup windows are not worth my attention so I have become used to quickly closing them as soon as they appear on the screen. Imagine if you had a message you want to share with you user and it is of overall importance of what you want the visitor to do. Your site loses its function immediately!

4) Responsive Design

As a majority of users have different devices to find you business or product online you need to make a responsive design. This is important as if a  Responsive-Web-Designmajority of your visitors are finding you through a mobile device they should have all the information they need to fit a small screen. Test your site and make sure all relevant information, such as name, address, phone number is easily accessible from each device.

In concluding this short article, let me remind you that as a web designer your task is making sure your site does exactly what it’s suggested to do effectively. Don’t let some minor errors stop your website from working optimally!

Google Unleashes Another Mobile Algorithm Update

Roughly this time last year Google announced massive changes to its mobile search algorithm which is believed to have affected thousands of site’s mobile search rankings.

So before we move ahead, lets recap what happened last year. Google released an update that was given the name within the industry as “Mobilegeddon”, for reasons that it was supposed to be the end of the world for so many sites, simply because business owners have ignored the principle of mobile responsive website experience.

Google cracked down on sites that would not adapt to a small screen, would not load quickly on mobile, was hard to read text and see images etc.

Now were one year on, it would seem the roll out wasn’t as severe as first feared. Jason from one of the top SEO companies, Resilient Digital says “our clients websites have seen very little change in the mobile rankings, even from those sites that are not 100% mobile friendly.

We are working together to get these up to date, however since their rankings are still stable, our priorities for now have moved elsewhere.”

So moving on, Google announced on their Webmaster blog that they are going to be tweaking the effects of the mobile friendly algorithm that was launched last year.

This update is expected to “begin in May”, as communicated by Google.

The update is expected to increase the mobile friendly ranking signal, however it was reported by Google that “if your site is already mobile friendly, you don’t need to worry because you will not be impacted by this update.”

Me personally I would test my site instead of taking Google’s word for it. computer keyboard for SEO

You can use their mobile friendly test tool to determine if your site is compliant.

This test will give an all clear or not result with some tips on improvements

So how will all this effect your site?

Well its intended this update will be rolled gradually, so if your site is not yet compliant with mobile devices, the chances are you won’t see any effects or major drop offs in rankings.

It’s unclear as to the timeline of the update, however it’s more than likely dependant on how fast Google crawls and indexes all of the pages on your site.

My thoughts are this update will have significantly less impact that the original algorithm update, however best to be ready.

So how can you optimise your site for mobile friendliness?

Different things like ensuring your site adapts to fit the screen of any mobile device and this include iPads. Web developers can code your site so it transforms into a slim line site. If you have a WordPress site, many premium themes will have the ability to respond to any screen size.

Another area to optimise is page load speed.

A slow loading page speed can have a drastic effect on your mobile rankings.

After some testing, I have concluded mobile search results tend to favour sites that load quickly. Possibly because Google know people are out and about when using their mobile and need search results and websites to load quickly.

The fact that this is a major issue to contend with, even if Google determined your site loaded quick enough to not penalise, your engagement rate and conversion rate for a slow loading site would be severely impaired.

So get optimising your page load speed immediately.

Go and use Pingdom to check your website load speed.

You will receive a report and areas that require attention. One of these areas may lead you to having move hosts.

First determine if you need to fix issues within your coding, links and overly large images. These three areas are the most common cause for slow loading web pages.

If after fixing these errors and your new test results are still not favourable, then moving hosts may be your best bet.

The benefits of a fast loading site will increase or bring back lost rankings and more important you should see a big increase in conversions.

So that’s a wrap of this upcoming mobile algorithm update.

Get your site up to speed and keep those mobile rankings.

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